The Zumiez 100K event just wrapped up this past Tuesday (1in Keystone, Colorado. The star studded event is a reward for Zumiez employees who have sold upwards of $100,000 in merch’ over the course of the past year. Over 1,000 employees were flown out to Keystone, Colorado, put up in hotels, equipped with lift tickets, a full demo center at the base of the base of the mountain with all of next years proddy on hand, and invites to the party of the year—all free of charge. The partying kicked off on-hill in Colorado at Keystone, with most everyone lapping the perfectly chiseled park alongside a slew of super-pros. Had you been in attendance you might’ve caught a ride up the chair alongside such shredders as Andreas Wiig, Lauri Heiskari, Iikka Backstrom, BJ Leines, Aaron Biittner, Stevie Bell, JP Walker, Darrel Mathes, Pat Moore, Shaun White, Louie Vito, Mason Aguirre, Molly Aguirre, Leanne Pelosi, Ryan Thompson, Chas Guldemond, Todd Richards, Danny Kass, Kevin Pearce, Danny Davis, Laura Hadar, Erin Comstock, Devun Walsh, Chad Otterstrom, Amber Stackhouse, Natasza Zurek, Priscilla Levac, Eddie Wall, Peter Line or probably 500 other pro ‘boarders. We even spotted skate heavy’s Kenny Anderson and Mark Appleyard in the mix. You’re going to need a serious broom to sweep up all the names that just got dropped. It was crazy up there—serious pro city. Make sure to watch the video we just put up—shit is ridic’.
From the resort, everyone shuttled back to their respective hotel rooms to get prepped for the main event, the 100K awards ceremony, where the employees of Zumiez are recognized for their efforts. The whole zone, once again was littered with action-sports celebrities, from the Birdman Tony Hawk, Geoff Rowley, Rob Dydrek and Big Black, Rick Howard, Chad Muska and Brian Deegan, to Lance Mountain, Christian Hosoi, TNT, MFM, Erik Ellington, Andy Irons, Jim Greco, Colin McKay, Danny Way, Bob Burnquist—this list could go on for days. The venue was packed to the brim with heroes. Once the awards wrapped, there was a full on casino set-up in a humongous adjacent ballroom, complete with a mechanical bull and the free-est of drinks. They went all out to say the least. Then it was on to the Zumiez after-after-party down the road for our favorite Aussie, The Dingo’s 21st birthday party to rub elbows with the bread and butter of our respective industries. From there things got blurry, and hangovers weren’t far behind. Big thanks to Zumiez and Keystone for having us out.